Shooting amazing and appetizing images of food not only requires good photography skills, but also an expert “food make up artist”. You can read about some of the tricks of the trade in this article from

Check out this videos on food styling:
Food and Prop Styling
Make Prop Food look good on Camera

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Design Shack has  a great article that warns you about 7 cardinal sins of content creating. They are very easy to avoid, so check the list out.


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A landing page is the page where visitor will go first. Oftentimes it is the homepage, but it it does not need to be. Visitors may find your site via a Google search, and may land on an internal page. A good landing page will convert casual visitors into customers and repeat visitors.

This interesting article from Sitepoint, points out some characteristics of a successful landing page. It breaks it down in two categories, content and design, and both are fundamental for a successful page.

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colours-1443784-mWe looked at some of the fun and useful resources for creating interesting color palettes. Here are the URLs for the sites:

Adobe Colors
• Coolors
• Bada55
• The colors of Motion
• RBG challenge


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There has been a lot of talk about splitting the Millenials in two: people born 1980-1990 and people born 1990-2000. It seems to make perfect sense. In fact, according to Business Insider Deutschland, there is also a perfect name for those born at the beginning of the Generation: Xennials.

Read the full article here.

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  1. Comedian Adam Conover gave an interesting take on generations and marketing, summed up as: “the thesis of the talk I gave: Millennials don’t exist and the entire idea of “generations” is unscientific, condescending, and stupid.” By the way, he was born in 1982, so he is borderline between Gen X and Millenials…
    Watch the video on YouTube
  2. Simon Sinek has a different take on Millenials. He believes in certain characteristic shared by this generation, but absolves Millenials from any responsibility…and more importantly, he believes that it is the older generations’ job to fix the problem.
    Watch the video on YouTube

What do you think?

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Understanding your target audience and what motivates people to make decisions is today’s topic. It is a fascinating subject, and a very important one, because you will never be able to be an effective creative if you don’t understand who you are creating for. I am listing some more resources for you to delve deeper into this topic.

Demographic/Psychographic Hand out
Infographic on Millenials
8 Millenials traits you should know…
7 benefits of Hiring Millenials
Gen Y parent article by Landor
Neuro Web Design by Susan M. Weinschenk

Extra Credit (up to 15 pts):
Think about the following questions and TYPE your answers. You must answer all the questions. It should be at least 1 page.

  1. Who do you identify yourself with in terms of generations?
  2. What life events have affected your behavior the most?
  3. What social factors influences your decisions the most. Give me an example?
  4. What is an effective method of advertising to reach you as a “demographic”?
  5. What is an effective method of advertising to reach you as a “psychographic”?
  6. Did some of these definitions bother you and if yes why?
  7. Did you ever stop and think about your decision making process and what factors influence it?
  8. Mention 1 example of a company using one of Maslow “steps” to convince you to buy something
  9. watch the following 12 min video for Simon Sinek, and tell me what you think about it

• No late turn in will be accepted

Posted in Resources

Sometimes, when you are working hard on your project, you need to blow off some steam. Try one of creative games specifically made for designers. Some of them are deceptively simple. You may even learn something.

As an extra incentive, if you play and finish the Kerning Game, and you can show me your score (take a screenshot) you will get 5 extra credits points. Screen Shot 2015-08-25 at 11.13.18 AM

This offer is only valid if you play by day 14 of class. Good luck!

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There are many great sites for Photoshop tutorials and resources:

psd tutsPlus
photoshop tutorials
smashing magazine

and many more. These are great sources for inspiration. Just the other day, for example, published an interesting video tutorial on Automating Your Work in Photoshop.

In many of these sites you will also find freebies to add to your library. Also, a quick google search for photoshop Actions will yield many good results, such as this list of 50 free actions from Creativebloq.

Posted in Resources

We now give image manipulation for granted, and we even use the word Photoshop as a verb, but image manipulation dates to almost the beginning days of photography. The Metropolitan Museum of Art had an exhibition of these amazing, pre-computer images, in January 2013. While you may not be able to see the images themselves, you can check out the companion book, available on Amazon. read the book review and look at some incredible images at, an excellent resource.

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