This funny “demotivator” from underline a very serious issue. We all like to think that multitasking makes us more efficient and lets us accomplish more, but in reality the opposite is true. Multitasking, especially media multitasking distracts us and interrupt our focus, and therefore diminish our ability to concentrate and retain information.

Many studies proved this point:the human brain is incapable to perform  and pay full attention to more than 1 task at a time. It is pretty much settled: do two or more things at once and you will experience significant performance trade offs. Multitasking can even interfere with automatic actions, like walking: There is an increase in injuries to people walking and texting, for example (no joke).

However, only recently, studies have focused on the lingering effects of multitasking, and found very surprising  results. In one study, Clifford Nass, a cognitive scientist at Stanford University who specializes in interface design, chose some students who considered good multitasker. He put them through many different cognitive tests, while NOT multitasking, and noticed they were bad at choosing between important and irrelevant information, and also were not as good at mental organization and had had more difficulties switching between tasks.

While most of the high multitaskers shrugged off the suggestion that their habit can affect their cognitive abilities, these results should not underestimated.

Read more on the topic
Is Multitasking Bad For Us?
Frequent Multitaskers Are Not Good At Multitasking
Multi-Tasking Adversely Affects Brain’s Learning, UCLA Psychologists Report
Multitasking Makes you Less Efficient


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