We have talked about how content is king and how responsive design should be an “excuse” for creating great content for ALL devices. This article on alistapart.com makes this point brilliantly, and gives you some tips on how to optimize legacy content. This is my favorite quote from it:
Responsive design itself won’t fix your content—no one ever said it would. But the opportunity to implement a responsive redesign is also the opportunity to fix your content and its underlying strategy.