Presentation Guideline

lecturePresentation skills are essential in the creative field. You will have to sell your ideas to your teammates, boss and clients, over and over again. The more persuasive you are, the more successful you will be. Not everyone likes to speak in public: it usually helps if you stick to a “script” that you can rehearse ahead of time. Your presentation should be short and sweet, and it should explain your creative reasoning.Remember that you will be graded for your presentation in this class.

What to Talk About

When presenting your work, talk about the following:
1) Who is your client and what kind of project it is
2) Who is your specific target audience
3) Who is your competition
4) What is your client’s current look and feel
5) What was the project’s goal
6) What is your solution
7) If you had concrete positive results, talk about it

Presentation Requirements

On presentation day, both in class and in the real world, use the following guidelines:

1) Dress for the occasion (business casual)
2) If the assignment is a redesign, show the original design, if possible.
3) Speak directly to the clients and present your design in a cohesive way
4) Each element of the design must be supported by explanation
5) Have knowledge of all aspects of your design so you can answer questions well
6) Do not focus on specific techniques unless really relevant or if asked

How Do I start?

1) Prepare, prepare, prepare.
2) Try videotaping yourself to see what you need to improve
3) Ask a friend to listen to your presentation
4) Try writing it down first, and then learn, so it sounds natural

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