UX in Real Life

This article by Jasmine Liu explores the topic of User Experience in real life situations and businesses. She talks about being a nutritionist and having clients who struggle to keep up with their diet plans while working a busy schedule. She discovered that a good diet plan was not enough, and that it needed to be beneficial and easy enough to actually follow through for the clients. So she did a lot of research and decided to develop a delivery service that her clients could directly access online and order at their convenience! The orders would be delivered directly to their house and eliminate the issue of time management for her busy clients. Which shows that, Functionality (the diet plan she created) + Usability (the easy delivery service)  = Good User Experience in REAL LIFE.

Read the article here!

Bad UX Design Creates Doubt

When a website or application is designed badly, it creates self-doubt in the User. It can frustrate, confuse, and even make them leave if they aren’t able to easily find what they are looking for. This can make the User feel like it is THEIR fault, like they did something wrong or that they are not able to figure it out. When really it’s the designers fault. Its out job to make the User feel happy and confident that they know how to navigate the site/app and find what they need.

FAB Buttons

I think FAB buttons can be a tremendous help in a UX Design. I remember the first time I recognized the FAB button on Facebook messenger, the small circle at the bottom of screen stood out to me in a curious way. I had never seen a button like that and so I didn’t know what to expect! I quickly saw how powerful it could be. It opening into more options could eliminate the need for a large navigation menu. Im glad that I came across this article, I think it will benefit the app that we’re designing since it has a lot of calls to action!

A Terrible UX Site

For a current contracting job I have to go through a long list of company names, press an ‘Apply’ button and fill out a short form. The website has SO much Javascript running on their page. You’re only able to click 3 or 4 names on the list before the whole site starts slowing down. I haven’t figured out exactly what the problem is. But it’s a WordPress site, and either they have too many plug-ins that are slowing down the load speed, or possibly have too much javascript going on.

To view the site click here.

Emotionally Intelligent Interactions

Never underestimate the power of humanizing machines. This is sometimes called creating “emotionally intelligent interactions.

Washington Mutual, renamed WaMu, was one of the first banks to use this approach for its ATM machines. Customer were greeted by a friendly “Hi, how can I help you?” The whole transaction sounded informal and easy, down to the Get Cash in place of Withdrawal. Even the buttons – sure, no thanks– were more casual than a standard yes/no.


It helped make the bank sound more informal, and well, less of a bank. Of course this approach also had its critics, but overall it was a big success.

Will friendliness help lessen frustration with an out of order ATM?

Emotionally Intelligent Interactions are also the subject for this interesting article on Smashing magazine. The writer explains how we create attachment with the apps we love. It all comes down to, according to the writer, emotionally intelligent applications, applications that have added details to make them look more “human”.

The article also presents many great examples from current apps. Can you think about other examples?

What is it that makes us loyal fans of the websites and apps we love? When we sat down to answer this question for ourselves, we found that the websites and apps we truly love have one thing in common: soul. They’re humanized. They have emotional intelligence designed into the user experience. And this emotional intelligence is crafted through thoughtful interaction design and feedback mechanisms built into the website…

read the whole article

Another Supporter of Beauty

We discussed how and why beautiful things works better. Another giant in the Graphic Design world, Stefan Sagmeister, make the exact same point in this interesting interview. Don’t know who Stefan Sagmeister is??? Goole him, RIGHT NOW. Not only is a giant in the field, he is also an incredible human being.

Stefan Sagmeister: Why “beautiful design” makes things work better