TL;DR: Photojojo is a wonderful example of UX done right.
I have found photojojo.com a while back: it is an interesting site for mobile camera fans with special tutorials, ideas and gear for the serious or occasional photographer using the camera on their mobile device. The site itself is nicely designed, but maybe nothing extraordinary. However, where photojojo.com excelled was in the shopping experience they provided.
Their shopping pages themselves are interactive: to discover more about the product you have a pull down a lever, labelled DO NOT PULL. A cartoon arm appears, it grabs the page and pulls it up, reveling the product’s details. Of course you can still scroll in a traditional way, but where is the fun in that? And who can resist the forbidden fruit?
Adding a product to the cart also present an animation, and the cart changes from a sad face to a smiling face. Once you proceed to the shopping cart, photojojo.com uses humor to make the dreadful process fun and enjoyable. Everything, from check-out form, to shopping cart icons, to confirmation, to shipping label, matched and created an unique and pleasant experience.
Their forms were well designed and clearly engineered for the faster completion. An example? They would infer the city and state from the zip code, while adding a touch of humor too. I wonder what they would say if I marked a different city…
Registration was easy and painless, and the little robot made it more fun and personable. They also saved me time, by using allowing me to use billing info for shipping.
Also, they streamlined and stripped down the whole check-out process, so it neatly fit in one page.
The fact they offered free two day shipping upgrade when Liking their page, made me way more likely to share the site. And I usually don’t post anything to Facebook. This is Rewards at work.
The confirmation email was one of my favorite parts. How many time we glance over these boring emails, and put forget them? You can’t do that with Photojojo’s email.
(Click to see it full size)
Finally, when the product arrived — within 2 days as promised— the invoice reinforced the company’s branding.
So, will all these make me change a pre-exhisting negative impression about the company? Probably not. However, if given the choice between two similar sites, I may be more inclined to use Photojojo because of its memorable checkout process AND quality product.
I never “unliked” them on Facebook, and on my birthday week I saw this post on my wall. This is good marketing, and persuasive design.
Photojojo does not disappoint! After the class demo, I received an email from them asking why I did not check out, and if anything went wrong. Another example of excellent customer service.
What great customer service! And after replying and explaining I simply used the site as a good UX example, they sent me (upon request) a coupon code for $5 off, followed shortly by an offer of free shipping if I want to purchase the items in my cart. They even added a funny option for deleting the cart.