The Dark Side Of UX

sheepsCreating a good user experience means intersecting business goals with a pleasant user experience. Where is the intersecting point¬†though? When do the business needs take over the user’s needs?¬†There is no clear answer, but it is something you need to think about. This is sometimes referred as the Dark Side of UX. Consider the ubiquitous overlays: are the business needs going too far, destroying the user experience? For commercial purposes, both the user and the business should benefit EQUALLY. In this article from usertesting.com, Jennifer Winter mentions a few examples of bad practices. Very illuminating.

2 thoughts on “The Dark Side Of UX”

  1. At least at the agency I work at I think that the business’s needs always seem to trump UX. I don’t agree with this one bit but I don’t think they have found a middle ground where they are comfortable saying no to the client in favor of UX. I hope we start going in that direction though.

  2. I experienced this recently, with the new Premium Pandora app. But in this case you get 60 free days of the service. And then after that period, you will pay $10 a month. Also in this case, thankfully I plan on using the paid service. Great App!!

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